Meet the Team

Vickie Magic

Owner/Journalist/Editor/ Sales/Administration

Vickie’s roles in the business are many, from interviewing, writing, editing and selling she certainly keeps herself busy. Vickie is absolutely passionate about making a difference here on the Sunshine Coast with her positive energy and Power of the Mind teachings, she is proud to say that every single page of the magazine is about educating and inspiring the reader to take their business or their life to the next level. Coupled with her in business quarterly training business aimed at increasing productivity for the Businesses, Vickie also runs quarterly Mindset retreats for women and retreats for Youths. Her background is diverse, having been in Sales in Print and Radio, Beauty Therapy and eleven years with the Department of Foreign Affairs and Trade.

Dranko Magic (aka Magic)


Originally born in Chile, Magic’s family moved to Australia when we was very young. He spent his childhood in the western suburbs of Brisbane (Inala). He has worked in a variety of industries over the years, including 17 years with Akzo Nobel (paint company). He then made the decision to study photography while there and received a diploma in professional photography. Starting a photography business including photographing weddings, portraits Real Estate and Commercial. Losing his dad in 2006 led to him losing the passion and giving up the business. He then started his own mobile dog service, called it Magic’s K9 Bubbles which quickly grew to a very successful business. In 2010 Vickie and Magic took over Matters Magazine and in Christmas 2010 moved up to the sunny coast full time. Magic says, we live work and play in the best part of the world. Both he and Vickie also often say, “We are not on holidays we live here.” Magic roles with the magazine include photography, delivery, invoicing and collections and administration.

Jade Russell

Head Designer

Jade is a strategic, free thinking multidisciplinary designer & art director with a strong attention to detail and love of photo retouching/manipulation and digital art. She’s a self-confessed perfectionist with a ‘near enough is NOT good enough’ attitude to design.


With a penchant for all things creative, Jade commenced studying graphic design and desktop publishing at CATC. When the opportunity for students to apply for a position Brisbane agency BASIS Advertising was presented, jade jumped at the chance to apply, successfully scoring the job over her peers, she honed her skills in Advertising and Publishing for three years.


A trip to USA in 2005 gave her the push to break into freelancing world until she found that perfect job. After working with the some of the big guns and soaking up the experience, Jade cemented her place at Style Magazines (where she first met Vickie Magic) where she would stay for almost ten years becoming Art Director. Jade’s skillset flourished and spanned across Magazine production, photoshoot planning and execution, print advertising, campaign concepting and digital content marketing for the retail, residential and retirement sectors with national clients such as Stockland and lendlease.


Thanks to her drive for self-teaching and a love of beautiful imagery, when she’s not developing creative concepts you’ll find Jade cooking, styling and shooting in her kitchen with her trusty apprentice, fur baby and best mate Lola, who’s role is best suited to looking adorable and cleaning any tasty morsels dropped in the process.


For Jade, being creative is a lifestyle, not a job.

Eileen Herbert-Goodall

Proof Reader

Eileen is a writer and an experienced editor. She is Director of Field of Words, the writing organisation dedicated to helping writers grow. Eileen is the author of a cross-over novella titled The Sherbrooke Brothers. She is presently working on her second novella and a collection of short stories. She holds a Doctorate of Creative Arts.

Isobel Coleman

Sub-Editor and Writer

For as long as she can remember, Isobel has loved words and written stories, so becoming a journalist was a natural step. Isobel believes words to be extremely powerful, not only as a story-telling tool, but as a way to motivate, inspire and engage the reader.  From her early days as a rookie reporter, to editing newspapers and magazines, it has been a journey filled with opportunity, excitement and wonderful challenges. Isobel considers herself blessed to make a career out of doing something she truly loves.

Sharon Roffey


Originally from the UK, Sharon has spent most of her career working with major United Nations, first in Vienna, Austria and then in Riyadh, Saudi Arabia, but mainly in Geneva, Switzerland; that particular stretch lasted almost 20 years. That was before she emigrated to New Zealand and became a Kiwi in 2003. During her time in New Zealand, she worked as a Training and Applications Testing Manager at a tertiary institute in Auckland. Sharon is trained as a technical writer, working on both IT and corporate/business content. When she relocated to Australia in 2009,  she continued to work as a freelance technical writer with her Swiss clients, but wanted to “go local” and integrate more with the Caloundra region business community.